Name: Branding Queens (en Inglés)
SKU: 56944626
Price: 28.97 USD
Availability: InStock
Author: Rozdeba, Kim D. ; Hay, Ida
ISBN: 9781778009006

Formato

Libro Físico

Autor

Kim D. Rozdeba

Ilustrado por

Ida Hay

Editorial

Rozdeba Brand & Co.

Idioma

Inglés

N° páginas

244

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1.3 cm

Peso

0.33 kg.

ISBN13

9781778009006

Categorías

Empresa y gestión

Branding Queens (en Inglés)

Kim D. Rozdeba (Autor) · Ida Hay (Ilustrado por) · Rozdeba Brand & Co. · Tapa Blanda

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Reseña del libro "Branding Queens (en Inglés)"

Branding Queens is a collection of stories about twenty women entrepreneurs who, against all odds, built famous brands that were beloved by millions of customers worldwide. Building a brand isn't easy. Establishing an iconic brand is one in a million. Add the fact of being a woman in an unfortunately still male-dominated business world, and you'd think it was almost impossible. Branding Queens celebrates the branding accomplishments of these self-made women who persevered in a man's world to create an enduring brand dynasty.Brandin Queens focuses on five cosmetics and beauty brands, four women apparel innovators, three media moguls, three manufacturers of vacuum cleaners, airplanes, and toys, two bakers, one winemaker, one direct marketer, and a real queen.Branding expert Kim D. Rozdeba unravels these fascinating stories with a clear perspective on creating a brand in twenty different ways. You will learn how these women marketed hope, health, dignity, confidence, beauty, empowerment, and happiness through their products and services. To help uncover the secrets to these women's success, Kim assesses how the branding queens approached each of five branding components-Commitment, Construct, Community, Content, and Consistency (the 5 C's). These women lived life to its fullest by following their passions and purpose. Their stories are just as big as their brands. Branding Queens will inspire you, empower you, and encourage your entrepreneurial spirit.