Name: Brands and Branding (en Inglés)
SKU: 55833473
Price: 155.72 USD
Availability: InStock
Author: Ashita Aggarwal Suraj Commuri
ISBN: 9781032507989

Formato

Libro Físico

Editorial

Routledge India

Autor

Ashita Aggarwal Suraj Commuri

Idioma

Inglés

N° páginas

312

Encuadernación

Tapa Dura

ISBN13

9781032507989

N° edición

Brands and Branding (en Inglés)

Ashita Aggarwal Suraj Commuri (Autor) · Routledge India · Tapa Dura

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Reseña del libro "Brands and Branding (en Inglés)"

This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation.Branding requires vision to foresee, logic to understand the market, and the art of understanding consumers. This book is a guide for readers and professionals who are interested in all aspects of branding and brand building. It will also be useful for scholars and students of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations, and for marketing professionals. It will help them understand fundamentals and practical application of brand management.