Name: Brewing, Beer and Pubs: A Global Perspective (en Inglés)
SKU: 57760867
Price: 102.97 USD
Availability: InStock
Author: Cabras, I. ; Higgins, D. ; Preece, D.

portada Brewing, Beer and Pubs: A Global Perspective (en Inglés)

Brewing, Beer and Pubs: A Global Perspective (en Inglés)

Formato

Libro Físico

Editorial

Palgrave MacMillan

Autor

Cabras, I. ; Higgins, D. ; Preece, D.

Idioma

Inglés

N° páginas

326

Encuadernación

Tapa Dura

Dimensiones

21.3x14.5x2.5 cm

Peso

0.52 kg.

ISBN13

9781137466174

Categorías

Economía internacional
Emprendimiento y emprendedores
Ventas y marketing

Brewing, Beer and Pubs: A Global Perspective (en Inglés)

Cabras, I. ; Higgins, D. ; Preece, D. (Autor) · Palgrave MacMillan · Tapa Dura

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Reseña del libro "Brewing, Beer and Pubs: A Global Perspective (en Inglés)"

The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands. Brewing, Beer and Pubs addresses a range of contemporary issues and challenges in this key sector of the global economy, and includes contributions by research specialists from a variety of countries and disciplines. This book includes the marketing and globalization of the brewing industry, beer excise duties and market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore the wide-reaching influence of this industry. Alongside these global topics more localised themes are presented such as market integration in the Chinese beer and wine markets, beer and brewing in Africa and South America, and turbulence and change in the UK public house industry, which demonstrate how the consumption of beer in pubs and other social environments make the beer industry integral to local communities and regions worldwide.