Name: Business Analytics: Combining Data, Analysis and Judgement to Inform Decisions (en Inglés)
SKU: 55002199
Price: 76.42 USD
Availability: InStock
Author: Mary Ellen Gordon

portada Business Analytics: Combining Data, Analysis and Judgement to Inform Decisions (en Inglés)

Business Analytics: Combining Data, Analysis and Judgement to Inform Decisions (en Inglés)

Formato

Libro Físico

Editorial

Sage Publications Ltd

Autor

Mary Ellen Gordon

Idioma

Inglés

N° páginas

240

Encuadernación

Tapa Blanda

ISBN13

9781529796117

N° edición

Business Analytics: Combining Data, Analysis and Judgement to Inform Decisions (en Inglés)

Mary Ellen Gordon (Autor) · Sage Publications Ltd · Tapa Blanda

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Reseña del libro "Business Analytics: Combining Data, Analysis and Judgement to Inform Decisions (en Inglés)"

This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data. Key features include: - Analytics in Practice vignettes show how data and analytics have been applied in real organisations - Video interviews with industry professionals bring examples to life - A running case study and accompanying dataset allow you to apply what you have learnt Suitable for undergraduate and postgraduate students studying business analytics. Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.