Name: Business Discourse (en Inglés)
Price: 114.52 USD
Availability: InStock
Author: Bargiela-Chiappini, Francesca ; Nickerson, Catherine ; Planken, B.
ISBN: 9781137024916

Formato

Libro Físico

Autor

Francesca Bargiela-Chiappini

Catherine Nickerson

B. Planken

Editorial

Palgrave MacMillan

Idioma

Inglés

N° páginas

359

Encuadernación

Tapa Dura

Dimensiones

23.6 x 16.0 x 2.8 cm

Peso

0.79 kg.

ISBN13

9781137024916

N° edición

0002

Categorías

Semántica, análisis del discurso, etc.
Estudios de comunicación
Comunicación y presentación empresarial

Business Discourse (en Inglés)

Francesca Bargiela-Chiappini (Autor) · Catherine Nickerson (Autor) · B. Planken (Autor) · Palgrave MacMillan · Tapa Dura

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Reseña del libro "Business Discourse (en Inglés)"

This book will enable students, researchers and practitioners with some background in applied linguistics and/or (business) communication to engage with most of the issues raised by the multidisciplinary field of business discourse. To applied linguists new to business communication, and to researchers with a business background and with an interest in language and communication, this book offers accessible, varied and well-documented material inspired by practice-shaping research in business contexts. The latest developments in research methodology are discussed through problem-solving case-studies; issues emerging from the field such as the role of new technology and of globalisation, are showcased to stimulate research projects that reflect the multicultural and multimedial reality of the corporate world. Readers are encouraged to adopt a reflexive, and where possible, multi-disciplinary and collaborative mode of action that is one of the strengths of business discourse research in practice. The book also illustrates the benefits of sustained dialogue and field-led applications across allied disciplines.