Name: Business Models: Innovation, Digital Transformation, and Analytics (Data Analytics Applications) (en Inglés)
SKU: 55744884
Price: 58.61 USD
Availability: InStock
Author: Iwona Otola (Editor) Marlena Grabowska (Editor)

portada Business Models: Innovation, Digital Transformation, and Analytics (Data Analytics Applications) (en Inglés)

Business Models: Innovation, Digital Transformation, and Analytics (Data Analytics Applications) (en Inglés)

Formato

Libro Físico

Editorial

Auerbach Publications

Autor

Iwona Otola (Editor) Marlena Grabowska (Editor)

Idioma

Inglés

N° páginas

202

Encuadernación

Tapa Blanda

ISBN13

9780367530457

N° edición

Business Models: Innovation, Digital Transformation, and Analytics (Data Analytics Applications) (en Inglés)

Iwona Otola (Editor) Marlena Grabowska (Editor) (Autor) · Auerbach Publications · Tapa Blanda

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Reseña del libro "Business Models: Innovation, Digital Transformation, and Analytics (Data Analytics Applications) (en Inglés)"

Since the beginning of time, running a business has involved using logic by which the business operates. This logic is called the business model in management science, which increasingly is focusing on issues surrounding business models. Research trends related to business models include value creation, value chain operationalization, and social and ecological aspects, as well as innovation and digital transformation. Business Models: Innovation, Digital Transformation, and Analytics examines how innovation, digital transformation, and the composition of value affect the existence and development of business models. The book starts by addressing the conceptual development of business models and by discussing the essence of innovation in those models. Chapters in the book investigate how: Business models can analyze digital transformation scenarios Individual business model elements effect selected performance measures as well as how the elements are significant for the enterprise value composition The environment effects the profitability of the high-growth enterprise business models Employer branding business models are perceived by the generation Z workforce To implement responsible business models in the enterprise Cyber risk is captured in business models Decision algorithms are important to business analytics This book is a compendium of knowledge about the use of business models in the context of innovative activities, digital transformation, and value composition. It attempts to combine the theory and practice and offers a look at business models currently used in companies, especially high-growth enterprises, in various countries of the world and indicates the prospects for their development.