portada (C)lean Messaging: A framework to help startup founders talk to humans (en Inglés)

(C)lean Messaging: A framework to help startup founders talk to humans (en Inglés)

Formato

Libro Físico

Autor

Scott Brown

Editorial

B-Side LLC

Idioma

Inglés

N° páginas

150

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.8 cm

Peso

0.21 kg.

ISBN13

9780578419046

Categorías

Ventas y marketing

(C)lean Messaging: A framework to help startup founders talk to humans (en Inglés)

Scott Brown (Autor) · B-Side LLC · Tapa Blanda

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Reseña del libro "(C)lean Messaging: A framework to help startup founders talk to humans (en Inglés)"

What if your startup messaging for customers & investors was as clean as your code? The Lean Startup movement revolutionized how we build a modern startup. And yet, startup founders continue to struggle with how to talk about their amazing idea in a way that will generate media coverage, sales and social buzz. The (C)lean Messaging framework helps startup founders perfect their sales, marketing & investment messaging to focus on the listener.As a founder, advisor and investor, I hear dozens of startup pitches every week. And to be honest, most of them suck.After years of coaching founders on how to talk about their amazing ideas, I created a framework that will allow founders to extend their Lean & Value Prop Canvases into a new messaging framework. (C)lean Messaging will give you the tools you need to talk about your startup in a way that generates media coverage, sales and buzz.WARNING: If you use this framework, it's possible to craft a message that will resonate with potential customers and investors quickly. While this is a goal for most of us, a person could use this framework when the core fundamentals of the business are flawed, and still achieve results. Do not lie. The Lean Startup movement has created an adverse effect; while founders get out of the office and listen to what customers want, the time they spend building, measuring and iterating is focused inward. This is productive in building a company, but neglects a founders need to actually talk about what they built. (C)lean Messaging is squarely aimed at solving the challenge you face in communicating your innovation in a way that focuses on the listener, not themselves.