Name: Case Studies in Strategic Management: How Executive Input Enables Students' Development (en Inglés)
Price: 74.55 USD
Availability: InStock
Author: Friedl, Gunther ; Biagosch, Andreas
ISBN: 9783030070571

portada Case Studies in Strategic Management: How Executive Input Enables Students' Development (en Inglés)

Case Studies in Strategic Management: How Executive Input Enables Students' Development (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Friedl, Gunther ; Biagosch, Andreas

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 0.6 cm

Peso

0.17 kg.

ISBN13

9783030070571

Categorías

Contabilidad de gestión y teneduría de libros
Estudios empresariales: general
Gestión de la producción y control de calidad

Case Studies in Strategic Management: How Executive Input Enables Students' Development (en Inglés)

Friedl, Gunther ; Biagosch, Andreas (Autor) · Springer · Tapa Blanda

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Reseña del libro "Case Studies in Strategic Management: How Executive Input Enables Students' Development (en Inglés)"

Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.