Name: Cases on Born Globals (en Inglés)
SKU: 67203248
Price: 57.38 USD
Availability: InStock
Author: Erik S. Rasmussen
ISBN: 9781035353057

portada Cases on Born Globals (en Inglés)

Formato

Libro Físico

Editorial

Edward Elgar Publishing

Autor

Erik S. Rasmussen

Año

2024

Idioma

Inglés

N° páginas

184

Encuadernación

Tapa Blanda

Dimensiones

24.4x16.9 cm

ISBN13

9781035353057

Cases on Born Globals (en Inglés)

Erik S. Rasmussen (Autor) · Edward Elgar Publishing · Tapa Blanda

Libro Nuevo Importado

Envío: 26 a 33 días háb.

$ 104.32$ 57.38

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 56 unidades

$ 57.38

Llega entre el 30 Oct y el 16 Nov a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Cases on Born Globals (en Inglés)"

Cases on Born Globals brings together a wealth of case studies covering a range of industries and countries on emerging firms known as ‘Born Globals’ that seek to enter international markets immediately upon creation. Bringing together 11 key cases, Erik Rasmussen highlights how these firms have been increasing in number over the last 20 years. He further explores the speed of their growth, the challenges experienced and likely future prognoses. The book also discusses whether early internationalisation could be advantageous to entrepreneurial firms by linking up to other more prominent firms and thereby creating a greater reach for the newly-created firms.

Key Features:Broad span of cases with global reachShowcasing different themes of Born Global researchDiscussion questions and assignments provided, together with further reading

Providing expert guidance on how to apply theoretical concepts and models, this will be an excellent resource for teachers and students of international entrepreneurship, internationalisation and international business.