Name: CLARITY. Leading with Purpose for Sustained Performance (en Inglés)
SKU: 67742697
Price: 42.79 USD
Availability: InStock
Author: Rodolphe Durand;Harrison Munro-Clark

portada CLARITY. Leading with Purpose for Sustained Performance (en Inglés)

CLARITY. Leading with Purpose for Sustained Performance (en Inglés)

Formato

Libro Físico

Editorial

OUP USA

Autor

Rodolphe Durand;Harrison Munro-Clark

Año

2027

Idioma

Inglés

N° páginas

216

Encuadernación

Tapa Blanda

Dimensiones

21x14 cm

ISBN13

9780197861813

CLARITY. Leading with Purpose for Sustained Performance (en Inglés)

Rodolphe Durand;Harrison Munro-Clark (Autor) · OUP USA · Tapa Blanda

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Reseña del libro "CLARITY. Leading with Purpose for Sustained Performance (en Inglés)"

Most corporate purpose initiatives fail, not from bad intentions but from flawed implementation. This book explains how to overcome this. Drawing on empirical academic studies, the authors introduce the CLARITY framework: seven levers that connect purpose-based leadership to measurable performance gains. Each chapter quantifies expected returns, id

Corporate purpose is a fixture of boardrooms, annual reports, executives' talk, and employer branding. Yet the average effect of corporate purpose on financial performance is zero. Some firms turn purpose into concrete practices and stronger performance. Others do not live by purpose standards and create incoherent demands, poor coordination, and weaker performance. How to be part of the former group is a strategic question.

The CLARITY framework developed in this book offers an answer grounded in evidence. Purpose statements, however eloquently crafted, remain stagnant without the leadership practices that embed them in employees' daily experiences. CLARITY connects the employees' purpose-based leadership experience to seven levers of performance: Commitment, Legitimacy, Autonomy, Resourcefulness, Innovativeness, Trust, and You. Drawing on extensive survey response data, experiments, simulations, and interviews with leaders in over thirty corporations, Rodolphe Durand and Harrison Munro-Clark explain why purpose succeeds in some organisations and backfires in others. For each lever, a chapter quantifies expected returns, identifies specific blockers, and provides practical do's and don'ts. Through cases including Spotify, Novo Nordisk, Boeing, and BrewDog, Durand and Munro-Clark show the rewards of effective implementation and the costs of failure.

Purpose is a strategic choice, yet it pays off only when leaders do the work. Rigorous and practical throughout, CLARITY is a guide for leaders at every level who want to close the gap between purpose on paper and in practice.