Formato

Libro Físico

Autor

Mala Raj

Editorial

Qurate Books Private Limited

Idioma

Inglés

N° páginas

204

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1.1 cm

Peso

0.28 kg.

ISBN13

9788119263912

Categorías

Ventas y marketing

Commonsense Loyalty Marketing (en Inglés)

Mala Raj (Autor) · Qurate Books Private Limited · Tapa Blanda

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Reseña del libro "Commonsense Loyalty Marketing (en Inglés)"

Commonsense Loyalty Marketing covers the principles and practices of Loyalty Marketing in a practical and easy-to-digest read. The book introduces the concept of Customer Loyalty and what it entails - and then goes on to delve deeper into Loyalty Marketing and what it takes to build lasting loyalty with the customer base. It covers the entire process of conceptualisation, design and implementation of Loyalty Programs with every principle and decision point detailed. It takes a look at upcoming developments to expect in the Loyalty field globally and in India. Filled with learning and examples from the author's decades of experience as a Loyalty practitioner and her role as a Loyalty Academy(TM) (US) instructor, the book rests on the premise that when done with careful thinking and eye for detail, Loyalty Marketing is really commonsense - and not that hard! The book is a must-read and a handy reference guide for middle to senior level marketers across organisations, for practitioners of loyalty - loyalty managers in Organisations, loyalty service providers, and for students of marketing.