Name: Communication and Brand Image (en Inglés)
SKU: 67295301
Price: 67.24 USD
Availability: InStock
Author: Michael BAGALWA

Formato

Libro Físico

Editorial

Our Knowledge Publishing

Autor

Michael BAGALWA

Año

2026

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.4 cm

ISBN13

9786630002560

Communication and Brand Image (en Inglés)

Michael Bagalwa (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "Communication and Brand Image (en Inglés)"

This dissertation examines the impact of this communication on the brand image of VE, a company faced with competition and the need to stand out in the marketplace. The study aims to assess the effectiveness of VE's external communication, adopting a mixed method combining qualitative and quantitative approaches. The results reveal that VE has succeeded in differentiating itself thanks to a communications strategy focused on people and local involvement. By co-constructing its initiatives with customers and responding to their day-to-day concerns, the company has reinforced its credibility. Customers particularly appreciate VE's environmental initiatives, which contribute to a positive perception of the brand. Service quality, responsiveness and adaptation to specific customer needs are key elements in this positive image. Evaluation of the communication tools used by VE has proved their effectiveness, with relevant indicators enabling the impact of the actions taken to be measured.