Name: Communication in the New Hybrid Ontoligies: From Platforms to the Metaverse (en Inglés)
Price: 40.33 USD
Availability: InStock
Author: Barile, Nello
ISBN: 9788831322737

portada Communication in the New Hybrid Ontoligies: From Platforms to the Metaverse (en Inglés)

Communication in the New Hybrid Ontoligies: From Platforms to the Metaverse (en Inglés)

Formato

Libro Físico

Autor

Nello Barile

Editorial

Egea Spa - Bocconi University Press

Idioma

Inglés

N° páginas

160

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 17.8 x 1.5 cm

Peso

0.32 kg.

ISBN13

9788831322737

Categorías

Estudios sobre medios

Communication in the New Hybrid Ontoligies: From Platforms to the Metaverse (en Inglés)

Nello Barile (Autor) · Egea Spa - Bocconi University Press · Tapa Blanda

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Reseña del libro "Communication in the New Hybrid Ontoligies: From Platforms to the Metaverse (en Inglés)"

This book explores the recent evolution of the digital media and communication. If media are not just tools, but complex environments capable of reshaping our social identities and cultural values, it is fundamental the understanding of their interactions with our being. Between the recent enthusiastic narrative on the Fourth Industrial Revolution and the Neo-Critical approaches against the domination of algorithms, this work investigates the complex relationship between digital media and human creativity, always generating new hybrid ontologies. Therefore, the book explores two main trajectories: the convergence between production and consumption (prosumption) and the integrations between the digital and the physical sphere (phygital). In this phygital world based on new hybrid ontologies, everything that exists can be individualized, emotionalized, communicated, and exploited in a complex and competitive market of identities. The time has come to reflect both on the desirable and regrettable aspects of the contemporary innovations, exploring this "brand new world" made up of smart objects, customized contents, tangible images, and lucid emotions, at the same time enriching and saturating our daily experiences.