Name: complete b2b online marketing (en Inglés)
Price: 43.43 USD
Availability: InStock
Author: Leake, William ; Vaccarello, Lauren ; Ginty, Maura
ISBN: 9781118147849

portada complete b2b online marketing (en Inglés)

complete b2b online marketing (en Inglés)

Formato

Libro Físico

Autor

Editorial

Idioma

Inglés

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 18.9 x 2.2 cm

Peso

0.44 kg.

ISBN

1118147847

ISBN13

9781118147849

Categorías

Mercadeo en línea («online marketing»)

complete b2b online marketing (en Inglés)

Maura Ginty (Autor) · William Leake (Autor) · Lauren Vaccarello (Autor) · Sybex · Tapa Blanda

Libro Nuevo Importado

Envío: 18 a 25 días háb.

$ 78.97$ 43.43

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 50 unidades

$ 43.43

Llega entre el 07 Sep y el 18 Sep a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "complete b2b online marketing (en Inglés)"

Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resource allocation, and much more. B2B marketers need detailed, practical guidelines and strategies for how best to gain, nurture, and convert leads using today's Internet technologies and strategies This ultimate how-to guide examines strategic and branding considerations, search engine optimization techniques, and how to maximize the impact of banner ads and landing pages Explains how to use social media listening and monitoring tools, how to engage visitors, and how to allocate resources to ensure success Covers measuring results, improving web site usability, using metrics, and nurturing leads Skilled B2B marketers who are ready to take advantage of all that online marketing has to offer will find this guide provides exactly the know-how they need.