Name: Computer-Mediated Business Communication (Corporate Communication Collection) (en Inglés)
SKU: 55142084
Price: 25.27 USD
Availability: InStock
Author: Erika Darics

portada Computer-Mediated Business Communication (Corporate Communication Collection) (en Inglés)

Computer-Mediated Business Communication (Corporate Communication Collection) (en Inglés)

Formato

Libro Físico

Editorial

Business Expert Press

Autor

Erika Darics

Idioma

Inglés

N° páginas

100

Encuadernación

Tapa Blanda

ISBN13

9781606497807

Computer-Mediated Business Communication (Corporate Communication Collection) (en Inglés)

Erika Darics (Autor) · Business Expert Press · Tapa Blanda

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Reseña del libro "Computer-Mediated Business Communication (Corporate Communication Collection) (en Inglés)"

Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising, to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company - yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audio-visual contact and the norms and conventions that would normally help people to understand each other. Providing a clear, convincing and approachable discussion, this book addresses arenas of online writing: virtual teamwork, instant messaging, emails, corporate communication channels, and social media. Instead of offering do and don't lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice previously unnoticed small details, question previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts.