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Concise Introduction to Corporate Entrepreneurship (en Inglés)
Donald D. Kuratko (Autor) · Edward Elgar Publishing · Tapa Dura
Quedan 54 unidades
$ 143.59
This Concise Introduction provides an overview of corporate entrepreneurship and its importance for the development of future innovations within companies. Donald F. Kuratko examines the evolution, major impediments and challenges that are crucial to understanding the field. He expands understanding of definitions and concepts including intrapreneurship and corporate venturing and delineates the core dimensions of innovation. Chapters shed light on this growing area, with a focus on technological and market change alongside incremental and radical progress within companies.
Key Features:
Categorizes innovation in three main ways as radical, incremental and disruptivePresents key highlights in the development of research behind corporate entrepreneurshipExplores the implementation of strategy and the importance of team development and leadershipIncludes coverage of topics spanning creativity and the entrepreneurial mindset, the domains of corporate entrepreneurship, and applications in research
Incorporating practical and academic perspectives, this book is an excellent resource for scholars and students in corporate entrepreneurship, corporate innovation, business leadership and strategic management. It is also a crucial read for managers, entrepreneurs and business practitioners seeking a greater understanding of the subject.
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