Concise Introduction to Organizational Listening. Making Communication Meaningful (en Inglés) - Jim Macnamara

A pioneer in the study of organizational listening, Jim Macnamara synthesizes his extensive research and knowledge surrounding the field in this Concise Introduction. Exploring how organizations including government departments and agencies, corporations, non-government organizations and institutions listen to their constituents and stakeholders, he highlights the essential role of listening in public communication.

Chapters summarize the theoretical foundation of organizational listening and present practical recommendations to address its challenges and opportunities. Macnamara demonstrates the tangible benefits of effective organizational listening and suggests how to adopt an 'architecture of listening' method to improve communication in organizations.

Key Features:
Provides a clear and accessible overview of the fieldPresents key methods of effective organizational listeningIdentifies case studies of crises resulting from not listeningIncludes findings from over 30 recent studies and author’s own researchAnalyses fundamental principles and guidelines – the 'seven canons of listening'

The Concise Introduction to Organizational Listening is a valuable resource for scholars and students of communication, business and management, public relations and communication, politics and public policy and marketing. Its practical guidance will also benefit practitioners, public policy advisers and consultants working in communication, government and policy development.