Concise Introduction to Sport Marketing (en Inglés) - T. B. Cornwell;Steffen Jahn

This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.

Key Features:

Utilises an extensive list of examples to actively explain conceptsCentrally focuses on two key types of marketing within this diverse field: marketing of sports and marketing via sportsUtilises strong visual and process models such as in managing the two types of sport marketing in sync, and in developing new sport products

The Concise Introduction to Sport Marketing will be valuable for marketing, business and physical education undergraduate students seeking to understand new discourse surrounding sport marketing. It will additionally be beneficial for graduate students of these disciplines looking for an incisive guide on such a varied topic.

This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.