Name: Consumer Attitude Towards Soft Drinks Advertisements (en Inglés)
Price: 68.32 USD
Availability: InStock
Author: Kakumanu, Kiran Kumar
ISBN: 9786139846641

portada Consumer Attitude Towards Soft Drinks Advertisements (en Inglés)

Consumer Attitude Towards Soft Drinks Advertisements (en Inglés)

Formato

Libro Físico

Autor

Kiran Kumar Kakumanu

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.5 cm

Peso

0.14 kg.

ISBN13

9786139846641

Categorías

Ventas y marketing

Consumer Attitude Towards Soft Drinks Advertisements (en Inglés)

Kiran Kumar Kakumanu (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

Libro Nuevo Importado

Envío: 25 a 32 días háb.

$ 124.22$ 68.32

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 10 unidades

$ 68.32

Llega entre el 16 Sep y el 29 Sep a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Consumer Attitude Towards Soft Drinks Advertisements (en Inglés)"

In an era of high degree of competitiveness, if there is one prerequisite to give businesses a competitive edge, it is the need to advertise effectively and efficiently. Since so much money is being devoted to advertising, analysing its impact remains vital for firms, especially for those forming part of the collusive oligopolistic market of soft beverages, where advertising helps in making the difference in the market place. It is important for advertisers to understand the advertising communication process so as to establish the advertising objectives in line with the receiver's response. In addition, advertisers can carefully select the most appropriate media mix to deliver the message to the target audience. The study mainly analyses the degree of influence advertising has on consumers‟ buying behaviour, with particular reference to Coca- Cola advertisements.