Name: Consumer Behavior Models (en Inglés)
SKU: 63759655
Price: 64.19 USD
Availability: InStock
Author: Aktaş Hasret,ŞImşEk Göksel
ISBN: 9783631804933

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portada Consumer Behavior Models (en Inglés)

Formato

Libro Físico

Editorial

Peter Lang

Autor

Aktaş Hasret,ŞImşEk Göksel

Idioma

Inglés

N° páginas

220

Encuadernación

Tapa Blanda

ISBN13

9783631804933

Consumer Behavior Models (en Inglés)

Aktaş Hasret,ŞImşEk Göksel (Autor) · Peter Lang · Tapa Blanda

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Reseña del libro "Consumer Behavior Models (en Inglés)"

The customer was conceptualized as an individual who was surrounded by products and messages and could make a choice between these products and messages, but now the customer can shape the products and messages that are directed to him with engagement by producing content. The customer not only participates in co-production in visible business processes but also through consumption produces identity, image, meaning, value and experience in the marketplace. This book hereby emerged out of the requirement of collecting theories about researching customer and its behaviors which changes with the interaction social media has created, which has a place to stay in relationship within the distances and timelessness created by speed incident to digitalization.