Name: Consumer Behaviour During Festive Season (en Inglés)
SKU: 66278141
Price: 87.59 USD
Availability: InStock
Author: Brinda Kalyani, Pallavur Raman; Annancia, Merin
ISBN: 9786209201622

portada Consumer Behaviour During Festive Season (en Inglés)

Consumer Behaviour During Festive Season (en Inglés)

Formato

Libro Físico

Editorial

LAP Lambert Academic Publishing

Autor

Brinda Kalyani, Pallavur Raman; Annancia, Merin

Idioma

Inglés

N° páginas

116

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.7 cm

ISBN13

9786209201622

Consumer Behaviour During Festive Season (en Inglés)

Brinda Kalyani, Pallavur Raman; Annancia, Merin (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "Consumer Behaviour During Festive Season (en Inglés)"

This book examines consumer buying behaviour during festive seasons in Coimbatore, focusing on key festivals such as Diwali, Dusshera, Christmas, and New Year. It aims to analyse consumer preferences, spending patterns, and the factors influencing purchase decisions, including cultural traditions, social influences, promotional activities, and psychological motivations. Using both primary and secondary data, the research employs a structured questionnaire and statistical tools like Percentage, Chi-square, and ANOVA analyses. A SWOT analysis of the festive market is also conducted. The study highlights how festivals drive increased consumer activity, offering opportunities for businesses to understand buying motives, brand loyalty, and satisfaction levels. The findings provide valuable insights for retailers and marketers to develop effective strategies that leverage festive enthusiasm to boost sales, enhance customer engagement, and strengthen long-term brand relationships.