Name: Consumer behaviour in online shopping (en Inglés)
SKU: 57659382
Price: 63.57 USD
Availability: InStock
Author: Kostrzewska, Martyna
ISBN: 9786202801447

portada Consumer behaviour in online shopping (en Inglés)

Consumer behaviour in online shopping (en Inglés)

Formato

Libro Físico

Autor

Martyna Kostrzewska

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.4 cm

Peso

0.11 kg.

ISBN13

9786202801447

Categorías

Ventas y marketing

Consumer behaviour in online shopping (en Inglés)

Martyna Kostrzewska (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "Consumer behaviour in online shopping (en Inglés)"

Online shopping is a form of e-commerce which permits consumers to directly purchase goods or services from a seller by using the Internet. Other names are: e-shop, e-store, Internet shop, web-store, virtual store and online store. An online shop arouses the physical similarity of buying products as well as services from internet shop and this process of shopping is called business-to-consumer online shopping. Online shopping is the practice in which consumers decide to buy the product through internet. The natural environment of a business are its stakeholders, among whom customers play the most important role. It is for them that enterprises exist and the market position of organisations depends on their satisfaction. If a company wants to stay ahead of its competitors it must maximise its customer satisfaction. In online commerce customer satisfaction may be even more important than in traditional commerce because the retention of loyal customers in the e-services market is more difficult than in traditional commerce.