Name: Consumer Behaviour (en Inglés)
SKU: 54952871
Price: 225.48 USD
Availability: InStock
Author: Sethna, Zubin
ISBN: 9781529754063

Formato

Libro Físico

Autor

Zubin Sethna

Editorial

Sage Publishing

Idioma

Inglés

N° páginas

616

Encuadernación

Tapa Dura

ISBN13

9781529754063

N° edición

0005

Categorías

Investigación de mercado

Consumer Behaviour (en Inglés)

Zubin Sethna (Autor) · Sage Publishing · Tapa Dura

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Reseña del libro "Consumer Behaviour (en Inglés)"

Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world's most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent's University London.