Name: Consumer Buying Behaviour and Brand Equity (en Inglés)
SKU: 66730089
Price: 97.80 USD
Availability: InStock
Author: Yadav, Vikas

Formato

Libro Físico

Editorial

How Academics

Autor

Yadav, Vikas

Idioma

Inglés

N° páginas

458

Encuadernación

Tapa Dura

Dimensiones

23.4x15.6x2.5 cm

ISBN13

9789360091170

Consumer Buying Behaviour and Brand Equity (en Inglés)

Yadav, Vikas (Autor) · How Academics · Tapa Dura

Libro Nuevo Importado

Envío: 18 a 25 días háb.

$ 177.82$ 97.80

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan más de 100 unidades

$ 97.80

Llega entre el 24 Sep y el 07 Oct a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Consumer Buying Behaviour and Brand Equity (en Inglés)"

Consumer Buying Behaviour and Brand Equity: Insights from the FMCG Industry delves into the intricate relationship between consumer preferences and the perception of brand value in one of the most dynamic sectors of the global economy. The Fast-Moving Consumer Goods (FMCG) industry, characterized by high competition and rapidly changing consumer trends, offers a compelling ground to understand how buying decisions are shaped by brand equity, marketing strategies, socio-economic factors, and evolving lifestyles. This book provides a comprehensive exploration of the factors influencing consumer purchasing behaviour-ranging from cultural, social, and psychological drivers to the impact of digitalization and influencer marketing. It also examines how strong brand equity-reflected through brand awareness, perceived quality, loyalty, and associations-plays a pivotal role in gaining and retaining consumer trust in a highly cluttered market. By combining theoretical frameworks with real-world case studies and industry insights, the book offers a balanced perspective for students, researchers, marketers, and business professionals. It highlights how FMCG brands can cultivate lasting relationships with consumers, enhance brand perception, and sustain market leadership in an era of rapid innovation and intense competition. Ultimately, this work serves as a valuable resource for understanding the ever-changing dynamics of consumer buying patterns and the strategic importance of building and maintaining brand equity in the FMCG industry.