Name: Consumer Consciousness. From Sensation to Digital Perception (en Inglés)
SKU: 68468415
Price: 166.88 USD
Availability: InStock
Author: Olivia Petit;Carlos Velasco

portada Consumer Consciousness. From Sensation to Digital Perception (en Inglés)

Consumer Consciousness. From Sensation to Digital Perception (en Inglés)

Formato

Libro Físico

Editorial

OUP Oxford

Autor

Olivia Petit;Carlos Velasco

Año

2026

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Dura

Dimensiones

23.4x15.6 cm

ISBN13

9780198909040

Consumer Consciousness. From Sensation to Digital Perception (en Inglés)

Olivia Petit;Carlos Velasco (Autor) · OUP Oxford · Tapa Dura

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Reseña del libro "Consumer Consciousness. From Sensation to Digital Perception (en Inglés)"

Drawing on philosophy, psychology, marketing, and neuroscience, Consumer Consciousness examines how our engagement with everyday consumption and digital experiences can be enhanced or disrupted by technology.

How do people experience products, brands, and digital environments through their senses and awareness?

Drawing on philosophy, psychology, marketing, and neuroscience, Consumer Consciousness examines how our engagement with everyday consumption and digital experiences can be enhanced or disrupted by technology. Conscious awareness through touch, sight, sound, and even virtual experiences shape our perception, decision-making, and well-being.

Central to this argument is the concept up the conscioumer: an ethically aware, reflective, and engaged individual, whose market choices align with personal, societal, and environmental values. Olivia Petit and Carlos Velasco highlight the role of unconscious mechanisms by tracing the historical and philosophical evolution of the consumer, advocating for a renewed focus on conscious experience as a tool for empowerment. Multisensory marketing, sensory ecosystems, and immersive technologies are shown not only to influence perception, but also to expand the possibilities of reflective and meaningful engagement.

Emerging technologies such as Artificial intelligence, IoT, XR, and robotics, are reshaping consumer consciousness, creating hybrid human-technology assemblages which challenge traditional notions of agency. The ethical stakes of these developments are high: Petit and Velasco make the case for responsible design, meta-cognitive capacities, and societal frameworks that foster well-being and sustainability. More than a theoretical exploration, Consumer Consciousness offers a practical and philosophical guide to understanding and cultivating conscious consumption.