Name: Consumer Economic Wellbeing (en Inglés)
SKU: 63491175
Price: 52.10 USD
Availability: InStock
Author: Jing Jian Xiao

portada Consumer Economic Wellbeing (en Inglés)

Formato

Libro Físico

Editorial

Springer Nature B.V.

Autor

Jing Jian Xiao

Año

2015

Idioma

Inglés

N° páginas

240

Encuadernación

Tapa Blanda

Dimensiones

23.4x15.6 cm

ISBN13

9781493928224

Consumer Economic Wellbeing (en Inglés)

Jing Jian Xiao (Autor) · Springer Nature B.V. · Tapa Blanda

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Reseña del libro "Consumer Economic Wellbeing (en Inglés)"

This timely text overviews theories, concepts, and contexts relating to the emerging field of behavioral economics. Research theories and data gathered across psychology, sociology, marketing, finance, and other relevant disciplines are synthesized to identify and elaborate on the defining aspects of consumer economic wellbeing. Against a background of consumer rights and responsibilities, the book discusses consumer phenomena of earning, spending, saving, and borrowing and their contributions to improving (and in some cases to worsening) economic wellness. In addition, the author presents effective ways consumers can be encouraged to navigate key economic environments such as the media, advertising, and the internet, and to change negative financial behaviors.

Among the featured topics:

* Historical perspective on consumer economic wellbeing.
* Consumer financial capability and economic wellbeing.
* The role of government in promoting consumer economic wellbeing.
* Corporate social responsibility.
* Theories of online shopping and e-banking.
* Desirable and undesirable consumption behavior.

Consumer Economic Wellbeing clarifies issues and provides insights for researchers in the fields of consumer psychology and economics, psychologists and mental health professionals, and policy analysts. It is also useful as a text for college courses in related subjects.