Name: Consumer Impulse Buying Behavior: Constituent Determinants (en Inglés)
SKU: 57282512
Price: 53.91 USD
Availability: InStock
Author: Iram, Mahek ; Chacharkar, Dipak Y.
ISBN: 9786139579730

portada Consumer Impulse Buying Behavior: Constituent Determinants (en Inglés)

Consumer Impulse Buying Behavior: Constituent Determinants (en Inglés)

Formato

Libro Físico

Autor

Mahek Iram

Dipak Y. Chacharkar

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.4 cm

Peso

0.10 kg.

ISBN13

9786139579730

Categorías

Ventas y marketing

Consumer Impulse Buying Behavior: Constituent Determinants (en Inglés)

Mahek Iram (Autor) · Dipak Y. Chacharkar (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "Consumer Impulse Buying Behavior: Constituent Determinants (en Inglés)"

Effective increase in personal disposable income and availability of credit facility has made impulse buying in retail environments more prevalent consumer behavior. About 90% of the consumers make occasional purchases on impulse. The importance of impulse buying behavior is recognized by marketers and researchers all around the world and phenomenon has been extensively studied by researchers. The purpose of this study is to investigate effects of situational factors, individual characteristics and product characteristics as "stimulators" of impulse buying behavior and present a model based on factors of correlation. The study gives an insight about strength of association between components of IBB leading to better understanding of consumer behavior providing strategic inputs to businesses, strengthening and developing their businesses.