Name: Consumer Information Processing: Decision Making (en Inglés)
Price: 93.75 USD
Availability: InStock
Author: Bettman, James R.; Publishers, Vibrant
ISBN: 9781636515908

portada Consumer Information Processing: Decision Making (en Inglés)

Consumer Information Processing: Decision Making (en Inglés)

Formato

Libro Físico

Editorial

Vibrant Publishers

Autor

Bettman, James R.; Publishers, Vibrant

Idioma

Inglés

N° páginas

404

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 2.1 cm

ISBN13

9781636515908

Consumer Information Processing: Decision Making (en Inglés)

Bettman, James R.; Publishers, Vibrant (Autor) · Vibrant Publishers · Tapa Blanda

Libro Nuevo Importado

Envío: 16 a 22 días háb.

$ 170.46$ 93.75

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 50 unidades

$ 93.75

Llega entre el 03 Sep y el 15 Sep a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Consumer Information Processing: Decision Making (en Inglés)"

Consumer Information Processing: Decision Making by James R. Bettman provides a pioneering exploration into how consumers perceive, interpret, and respond to information when making purchase decisions. Drawing from cognitive psychology, behavioral science, and marketing strategy, Bettman constructs a detailed framework that decodes the mental models consumers use to evaluate alternatives and make trade-offs. This book dives deep into the mechanics of memory, attention, and learning, showcasing how these processes influence buying behavior across product categories.Ideal for academics, market researchers, and behavioral economists, the book blends empirical research with theoretical models to reveal how consumers process complexity, cope with uncertainty, and adapt over time. It also touches on real-world applications-from advertising effectiveness to digital interface design-offering critical insight for brands looking to influence decision-making pathways.Part of the Legend in Consumer Behavior series, this edition cements Bettman's legacy as a transformative thinker in the field. For anyone studying or influencing consumer behavior, this book remains an essential, research-driven resource.