portada Consumer Perception and Purchase Intention (en Inglés)

Consumer Perception and Purchase Intention (en Inglés)

Formato

Libro Físico

Autor

Gopal Thapa

Sudip Karki

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

108

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.7 cm

Peso

0.17 kg.

ISBN13

9786207459995

Categorías

Gestión de la producción y control de calidad

Consumer Perception and Purchase Intention (en Inglés)

Gopal Thapa (Autor) · Sudip Karki (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "Consumer Perception and Purchase Intention (en Inglés)"

Private label branding, store brand and retail brand are the terms which are used indistinctly to describe brands of consumer goods that are produced according to a retailer and marketed under a retailer name through the retailer outlets. Private label brands are the brands which are managed and owned by the retailers. From the consumers' standpoint, private label brands provide with a competitive alternative to manufacturer brands based on lower prices, due to their lower costs. This study is based on answering what are the factors that a consumer can perceive better regarding private label branding and what factors affects the personal label brand of retailers. No substantial research has been found in the field of private label branding in the context of Nepal.This study is based on the primary data collection from different consumers who uses private labeled food products. Total of 260 respondents were taken as a sample for this study and convenience sampling method was used for data collection. It has been found that three variables namely perceived value, perceived price and trust have significant positive impact on purchase intention of private labeled food products.