portada Consumers' Attitude Towards Video on Demand Services (en Inglés)

Consumers' Attitude Towards Video on Demand Services (en Inglés)

Formato

Libro Físico

Autor

Gopal Thapa

Priyanka Shrestha

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

124

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.7 cm

Peso

0.19 kg.

ISBN13

9786207459636

Categorías

Gestión de la producción y control de calidad

Consumers' Attitude Towards Video on Demand Services (en Inglés)

Gopal Thapa (Autor) · Priyanka Shrestha (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "Consumers' Attitude Towards Video on Demand Services (en Inglés)"

This research report entitled "Consumers' Attitude towards Video on Demand Service in Nepalese Market" is a survey-based research study. The study attempts to know the consumer attitude towards video-on-demand service in the context of Nepal. The business dynamics of the VoD service that sustained for mass has now become more customized and friendly for people. Since very little research has been carried out on this topic, it will be helpful for those willing to research this field. The study showed that there is a significant interaction effect of consumer attitude towards VoD applications. Similarly, there is a significant difference in consumer attitudes towards VoD applications. Consumers are willing to subscribe for VoD services considering the features of VoD applications and the Quality of Content in VoD applications.