Name: Contagious Metaphor (en Inglés)
SKU: 58798971
Price: 55.02 USD
Availability: InStock
Author: Mitchell, Peta
ISBN: 9781472521620

Formato

Libro Físico

Autor

Peta Mitchell

Editorial

Bloomsbury Academic

Idioma

Inglés

N° páginas

208

Encuadernación

Tapa Blanda

Dimensiones

23.4x15.6x1.1 cm

Peso

0.30 kg.

ISBN13

9781472521620

Categorías

Semántica, análisis del discurso, etc.
Teoría literaria
Semiótica/semiología
Filosofía

Contagious Metaphor (en Inglés)

Peta Mitchell (Autor) · Bloomsbury Academic · Tapa Blanda

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Reseña del libro "Contagious Metaphor (en Inglés)"

The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagion' in anthropology. In the twenty-first century, contagion, or 'thought contagion' has become a byword for creativity and a fundamental process by which knowledge and ideas are communicated and taken up, and resonates with André Siegfried's observation that 'there is a striking parallel between the spreading of germs and the spreading of ideas'. In Contagious Metaphor, Peta Mitchell offers an innovative, interdisciplinary study of the metaphor of contagion and its relationship to the workings of language. Examining both metaphors of contagion and metaphor as contagion, Contagious Metaphor suggests a framework through which the emergence and often epidemic-like reproduction of metaphor can be better understood.