Name: Contemporary Retail Marketing in Emerging Economies: The Case of Ghana's Supermarket Chains (en Inglés)
Price: 115.05 USD
Availability: InStock
Author: Yawson, David Eshun ; Yamoah, Fred A.
ISBN: 9783031116605

portada Contemporary Retail Marketing in Emerging Economies: The Case of Ghana's Supermarket Chains (en Inglés)

Contemporary Retail Marketing in Emerging Economies: The Case of Ghana's Supermarket Chains (en Inglés)

Formato

Libro Físico

Autor

David Eshun Yawson

Fred A. Yamoah

Editorial

Palgrave MacMillan

Idioma

Inglés

N° páginas

235

Encuadernación

Tapa Dura

Dimensiones

21.0 x 14.8 x 1.6 cm

Peso

0.46 kg.

ISBN13

9783031116605

Categorías

Negocios internacionales
Ventas y marketing
Industrias minoristas y de distribución mayorista

Contemporary Retail Marketing in Emerging Economies: The Case of Ghana's Supermarket Chains (en Inglés)

David Eshun Yawson (Autor) · Fred A. Yamoah (Autor) · Palgrave MacMillan · Tapa Dura

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Reseña del libro "Contemporary Retail Marketing in Emerging Economies: The Case of Ghana's Supermarket Chains (en Inglés)"

This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. With a special focus on supermarket chains, the authors show that the advancement of technology and infrastructure means that there are now increased electronic capabilities for data collection, giving retailers more opportunities to pursue micro and macro-marketing strategies. The authors explain the evolution of this new era of marketing and the associated impact on all stakeholders, especially consumers. Taking the example of Ghana, which is considered a leader among African nations in the use of loyalty cards, the authors are able to set a benchmark for other emerging countries, especially those that are experiencing similar trends. The book is a valuable resource for students, researchers and foreign companies wishing to expand their knowledge of the marketing strategies employed by emerging economies in Sub-Saharan Africa.