Name: Corporate Communication About Climate Change (en Inglés)
SKU: 64557387
Price: 269.82 USD
Availability: InStock
Author: Jagadish Thaker
ISBN: 9781032818436

portada Corporate Communication About Climate Change (en Inglés)

Corporate Communication About Climate Change (en Inglés)

Formato

Libro Físico

Editorial

Routledge Chapman Hall

Autor

Jagadish Thaker

Idioma

Inglés

N° páginas

134

Encuadernación

Tapa Dura

ISBN13

9781032818436

Corporate Communication About Climate Change (en Inglés)

Jagadish Thaker (Autor) · Routledge Chapman Hall · Tapa Dura

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Reseña del libro "Corporate Communication About Climate Change (en Inglés)"

Embedded in the emerging field of climate change communication, Thaker provides a comprehensive analysis of enablers and barriers to corporate action on climate change, business role and influence on media coverage of climate change, and its impact on public opinion and the policy-making process.Focusing on extensive academic research, business reports, case studies, and best practices from around the world, this book offers a practical guide to effective strategies in corporate climate change communication, including leadership communication, rebuilding public trust amidst greenwashing scandals, and engaging stakeholders with business action on climate change. The book provides new directions on the role of social media influencers, artificial intelligence, and big data in enhancing transparency in business actions and effective communication with key stakeholders.This book is an essential read for students, scholars, and professionals interested in the emerging fields of climate change communication, strategic communication, and related areas of sustainability and Environmental, Social, and Corporate Governance (ESG) communication.