portada Corporate Social Responsibility (Elements in Business Strategy) (en Inglés)

Corporate Social Responsibility (Elements in Business Strategy) (en Inglés)

Formato

Libro Físico

Autor

Christopher Wickert

David Risi

Editorial

Cambridge University Press

Año

2019

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.5 cm

Peso

0.14 kg.

ISBN13

9781108745260

Categorías

Estrategia empresarial

Corporate Social Responsibility (Elements in Business Strategy) (en Inglés)

Christopher Wickert (Autor) · David Risi (Autor) · Cambridge University Press · Tapa Blanda

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Reseña del libro "Corporate Social Responsibility (Elements in Business Strategy) (en Inglés)"

This Element offers a thought-provoking and critical examination of corporate social responsibility (CSR). CSR has entered the boardroom and become a mainstream management concept for businesses to address their ethical, social and environmental responsibilities towards society. CSR does not come without contestation, and firms engage in CSR for different reasons and exhibit different patterns of CSR activities. These activities range from sincere action with substantial social or environmental improvements to symbolic impression management and the creation of a CSR-façade that is little more than empty words. This Element illuminates and scrutinizes contemporary approaches to CSR and offers a fresh perspective for scholars, managers and decision-makers interested in the societal role of business firms beyond maximizing profitability. Christopher Wickert and David Risi take a step back from how CSR is currently understood and practiced, and stimulate readers to reflect on how to move CSR forward towards a more inclusive concept.