portada Counterfeiting in China (en Inglés)

Formato

Libro Físico

Autor

Farid Benattou

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.4 cm

Peso

0.10 kg.

ISBN13

9786205851913

Categorías

Empresa y gestión

Counterfeiting in China (en Inglés)

Farid Benattou (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "Counterfeiting in China (en Inglés)"

For many industrial companies in Europe, product counterfeiting is a serious and growing problem. If in the coming years no quick and effective action is taken, more and more companies will suffer from this criminal activity. It is more than likely that your company is in this case. Counterfeiting has grown from a small-scale industry to a truly global industry and has become a very worrying phenomenon for the companies involved. The means and methods used by international organizations and companies to fight counterfeiting are increasingly costly and efficient, but the counterfeiters' reactivity, creativity and outbidding seem to have no limits. A working group composed of graduate students from business schools studied this problem and produced this thesis for the benefit of companies wishing to learn about the tools available to them to defend themselves and fight against counterfeiting. This advice ranges from information on how to detect this problem to legal means and organizations set up in Europe and in China.