Name: Creative Industries: Contracts Between art and Commerce (New Edition (2Nd & Subsequent) (en Inglés)
SKU: 1632655
Price: 69.20 USD
Availability: InStock
Author: Richard E. Caves
ISBN: 9780674008083

portada Creative Industries: Contracts Between art and Commerce (New Edition (2Nd & Subsequent) (en Inglés)

Creative Industries: Contracts Between art and Commerce (New Edition (2Nd & Subsequent) (en Inglés)

Formato

Libro Físico

Editorial

Harvard University Press

Autor

Richard E. Caves

Año

2002

Idioma

Inglés

N° páginas

464

Encuadernación

Tapa Blanda

Peso

ISBN

0674008081

ISBN13

9780674008083

Categorías

Economía

Creative Industries: Contracts Between art and Commerce (New Edition (2Nd & Subsequent) (en Inglés)

Richard E. Caves (Autor) · Harvard University Press · Tapa Blanda

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Reseña del libro "Creative Industries: Contracts Between art and Commerce (New Edition (2Nd & Subsequent) (en Inglés)"

This book explores the organization of creative industries, including the visual and performing arts, movies, theater, sound recordings, and book publishing. In each, artistic inputs are combined with other, "humdrum" inputs. But the deals that bring these inputs together are inherently problematic: artists have strong views; the muse whispers erratically; and consumer approval remains highly uncertain until all costs have been incurred. To assemble, distribute, and store creative products, business firms are organized, some employing creative personnel on long-term contracts, others dealing with them as outside contractors; agents emerge as intermediaries, negotiating contracts and matching creative talents with employers. Firms in creative industries are either small-scale pickers that concentrate on the selection and development of new creative talents or large-scale promoters that undertake the packaging and widespread distribution of established creative goods. In some activities, such as the performing arts, creative ventures facing high fixed costs turn to nonprofit firms. To explain the logic of these arrangements, the author draws on the analytical resources of industrial economics and the theory of contracts. He addresses the winner-take-all character of many creative activities that brings wealth and renown to some artists while dooming others to frustration; why the "option" form of contract is so prevalent; and why even savvy producers get sucked into making "ten-ton turkeys," such as Heaven's Gate. However different their superficial organization and aesthetic properties, whether high or low in cultural ranking, creative industries share the same underlying organizational logic.