Name: Crisis Communication Strategies: How to Prepare in Advance, Respond Effectively and Recover in Full (en Inglés)
Price: 142.02 USD
Availability: InStock
Author: Amanda Coleman
ISBN: 9781789662900

portada Crisis Communication Strategies: How to Prepare in Advance, Respond Effectively and Recover in Full (en Inglés)

Crisis Communication Strategies: How to Prepare in Advance, Respond Effectively and Recover in Full (en Inglés)

Formato

Libro Físico

Editorial

Kogan Page

Autor

Amanda Coleman

Año

2020

Idioma

Inglés

N° páginas

221

Encuadernación

Tapa Blanda

ISBN13

9781789662900

N° edición

Categorías

Comunicación y presentación empresarial

Crisis Communication Strategies: How to Prepare in Advance, Respond Effectively and Recover in Full (en Inglés)

Amanda Coleman (Autor) · Kogan Page · Tapa Blanda

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Reseña del libro "Crisis Communication Strategies: How to Prepare in Advance, Respond Effectively and Recover in Full (en Inglés)"

Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life. Crisis Communication Strategies is a must-have handbook which covers the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. It guides readers through each phase, providing details of what to consider, what should be done, and tips and checklists for improved responses. Crisis Communication Strategies equips readers to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Supported by case studies and examples from responses to events including the 2011 Norway terror attacks, the 2018 British Airways data breach, the 2017 Pepsi advert and the 2005 Hurricane Katrina New Orleans floods, the book explores the role of leadership in a crisis and developing a crisis communication response that has people at the heart of it. Crisis Communication Strategies is the essential guide for PR and communication professionals to protecting your company and building true, long-term resilience.