Name: Culture Incorporated: Museums, Artists, and Corporate Sponsorships (en Inglés)
Price: 59.34 USD
Availability: InStock
Author: Mark W. Rectanus
ISBN: 9780816638529

portada Culture Incorporated: Museums, Artists, and Corporate Sponsorships (en Inglés)

Culture Incorporated: Museums, Artists, and Corporate Sponsorships (en Inglés)

Formato

Libro Físico

Editorial

University Of Minnesota Press

Autor

Mark W. Rectanus

Año

2002

Idioma

Inglés

N° páginas

312

Encuadernación

Tapa Blanda

ISBN

0816638527

ISBN13

9780816638529

N° edición

Categorías

Arquitectos y estudios de arquitectura

Culture Incorporated: Museums, Artists, and Corporate Sponsorships (en Inglés)

Mark W. Rectanus (Autor) · University Of Minnesota Press · Tapa Blanda

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Reseña del libro "Culture Incorporated: Museums, Artists, and Corporate Sponsorships (en Inglés)"

Photographer Annie Leibowitz collaborates with American Express on a portrait exhibition. Absolut Vodka engages artists for their advertisements. Philip Morris mounts an "Arts Against Hunger" campaign in partnership with prominent museums. Is it art or PR, and where is the line that separates the artistic from the corporate? According to Mark Rectanus, that line has blurred. These mergers of art, business, and museums, he argues, are examples of the worldwide privatization of cultural funding. In Culture Incorporated, Rectanus calls for full disclosure of corporate involvement in cultural events and examines how corporations, art institutions, and foundations are reshaping the cultural terrain. In turn, he also shows how that ground is destabilized by artists subverting these same institutions to create a heightened awareness of critical alternatives. Rectanus exposes the way sponsorship helps maintain social legitimation in a time when corporations are the target of significant criticism. He provides wide-ranging examples of artists and institutions grappling with corporate sponsorship, including artists' collaboration with sponsors, corporate sponsorship of museum exhibitions, festivals, and rock concerts, and cybersponsoring. Throughout, Rectanus's analyzes the convergence of cultural institutions with global corporate politics and the way this shapes our culture and our communities. Mark W. Rectanus is professor of German at Iowa State University.