Name: Customer Experience: It's not That Easy: Customer Experience Programs for b2b Companies (en Inglés)
SKU: 62326595
Price: 40.07 USD
Availability: InStock
Author: Harry F Bunn

portada Customer Experience: It's not That Easy: Customer Experience Programs for b2b Companies (en Inglés)

Customer Experience: It's not That Easy: Customer Experience Programs for b2b Companies (en Inglés)

Formato

Libro Físico

Editorial

Ronin Corporation

Autor

Harry F Bunn

Idioma

Inglés

N° páginas

196

Encuadernación

Tapa Blanda

ISBN13

9780615993706

Customer Experience: It's not That Easy: Customer Experience Programs for b2b Companies (en Inglés)

Harry F Bunn (Autor) · Ronin Corporation · Tapa Blanda

Libro Nuevo Importado

Envío: 20 a 27 días háb.

$ 80.14$ 40.07

-50%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan más de 100 unidades

$ 40.07

Llega entre el 18 Sep y el 01 Oct a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Customer Experience: It's not That Easy: Customer Experience Programs for b2b Companies (en Inglés)"

Customer Experience programs are gaining momentum in small and large companies but most have been designed for the Business-to-consumer (B2C) model. When the approaches that work for B2C are applied in the Business-to-business (B2B) world, they fail. Based on 27 years' experience consulting to major, global B2B companies including IBM, Hewlett-Packard, Microsoft, Dell, VMware, EMC, Samsung, AT&T, Verizon, BT, Telefonica, Honeywell, Motorola, Accenture, Nokia, Siemens, Fujitsu and Xerox, Harry Bunn sets out practical approaches to getting it right in the B2B world. This book shows how Customer Experience can be built into the culture, the strategies and the actions of companies together with the mechanics required to "get it right". It shows how current customer satisfaction programs can be transformed into Customer Experience programs providing companies with sustainable, competitive differentiation.