Name: Customer Intelligence: Strategies and Use Cases for Leveraging Customer Data (en Inglés)
SKU: 66923152
Price: 154.44 USD
Availability: InStock
Author: Bayer, Emanuel; Marini, Manuel
ISBN: 9783658511081

portada Customer Intelligence: Strategies and Use Cases for Leveraging Customer Data (en Inglés)

Customer Intelligence: Strategies and Use Cases for Leveraging Customer Data (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Bayer, Emanuel; Marini, Manuel

Idioma

Inglés

N° páginas

459

Encuadernación

Tapa Blanda

ISBN13

9783658511081

Customer Intelligence: Strategies and Use Cases for Leveraging Customer Data (en Inglés)

Bayer, Emanuel; Marini, Manuel (Autor) · Springer · Tapa Blanda

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Reseña del libro "Customer Intelligence: Strategies and Use Cases for Leveraging Customer Data (en Inglés)"

This book shows how companies can systematically transform customer data into measurable value - with practical frameworks, use cases, and tools. Whether it's Golden Record, Customer Data Platform, or AI-powered personalization: contributions from experts in practice and academia provide concrete solutions for data-driven marketing, sales, service, and compliance. The key insight: only the interplay of data-based analysis, human empathy, and clearly structured processes creates sustainable customer loyalty and economic success. Therefore, strategic and organizational prerequisites are also brought into focus. The edited volume is aimed at professionals and executives in marketing and sales, as well as lecturers, researchers, and students who want to design future-oriented business models using customer data. It invites readers to question existing processes and discover new potential. "It is rare for practitioners to share their knowledge so openly and systematically. This book does exactly that: experienced entrepreneurs, executives, and data scientists share their expertise. I want to encourage readers to use the insights of this book as a compass - in a world flooded with data yet longing for clear orientation. The strategies and use cases discussed here will inspire you to see Customer Intelligence not as a technical obligation but as a central element of your corporate philosophy. Ultimately, it is not the amount of data that determines business success, but how intelligently it is used." (Prof. Dr. Dr. h.c. mult. Hermann Simon, Simon-Kucher & Partners)