Name: Customer-Oriented Marketing Strategy (en Inglés)
SKU: 55142183
Price: 25.41 USD
Availability: InStock
Author: Tevfik Dalgic
ISBN: 9781606495209

portada Customer-Oriented Marketing Strategy (en Inglés)

Customer-Oriented Marketing Strategy (en Inglés)

Formato

Libro Físico

Editorial

Business Expert Press

Autor

Tevfik Dalgic

Idioma

Inglés

N° páginas

160

Encuadernación

Tapa Blanda

ISBN13

9781606495209

Customer-Oriented Marketing Strategy (en Inglés)

Tevfik Dalgic (Autor) · Business Expert Press · Tapa Blanda

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Reseña del libro "Customer-Oriented Marketing Strategy (en Inglés)"

What is customer orientation? And how does it fit in your idea of a good marketing strategy? This book can help you understand more about the relationships, applications, and steps to take to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce. Inside, the authors start with classic marketing concepts and then review important developments and research of the latest findings (both from the theoretical and applied points of view) to present specific examples, methodologies, policy measures, and strategies that can be implemented to increase and perfect customer satisfaction. Both manufacturing and service businesses are addressed, and the results will give you a combination of the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations.