Name: Customer Satisfaction (en Inglés)
Price: 40.72 USD
Availability: InStock
Author: Helder Pires Ferreira
ISBN: 9786207297917

portada Customer Satisfaction (en Inglés)

Formato

Libro Físico

Editorial

Our Knowledge Publishing

Autor

Helder Pires Ferreira

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9786207297917

Customer Satisfaction (en Inglés)

Helder Pires Ferreira (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "Customer Satisfaction (en Inglés)"

Marketing has increasingly adopted aggressive communication strategies such as promotional campaigns to stimulate demand. However, the market has evolved in the way it organizes itself to present goods and services. In this book, the author analyzes the relationship between Importance and Satisfaction in order to identify key factors in the implementation of marketing strategies, providing not only a specific analysis, but also summarizing company strategies from a more practical point of view, since an analysis has been carried out in a real context. The Importance vs. Satisfaction analysis allows managers to identify the most important attributes for the consumer, with the greatest impact on consumer satisfaction, and at the same time, the underperforming attributes which need to be improved immediately. Aimed at business managers, this book will help them implement strategic management tools.