Name: Data-Driven Personalization: How to use Consumer Insights to Generate Customer Loyalty (en Inglés)
SKU: 56539099
Price: 45.12 USD
Availability: InStock
Author: Zontee Hou

Formato

Libro Físico

Editorial

Kogan Page

Autor

Zontee Hou

Idioma

Inglés

N° páginas

280

Encuadernación

Tapa Blanda

ISBN13

9781398614604

N° edición

Data-Driven Personalization: How to use Consumer Insights to Generate Customer Loyalty (en Inglés)

Zontee Hou (Autor) · Kogan Page · Tapa Blanda

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Reseña del libro "Data-Driven Personalization: How to use Consumer Insights to Generate Customer Loyalty (en Inglés)"

Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep understanding of your audience. Data-Driven Personalization breaks down the best ways to reach new customers and better engage your best customers. By combining principles of persuasion, behavioral economics and industry research, this book provides readers with an actionable blueprint for how to implement a customer-centric approach to marketing that will drive results. The book is broken into six parts that detail everything from what data is most valuable for personalization to how to build a data-driven marketing team that's prepared for the next five years and beyond. Each chapter includes actionable insights to guide marketers as they implement a data-driven personalization approach to their strategy. The chapters also focus on hands-on tactics like identifying messages that will move the needle with customers, how to generate seamless omnichannel experiences and how to balance personalization with data privacy. The book features case studies from top brands, including FreshDirect, Target, Adobe, Cisco and Spotify.