Name: Decision-making and Choice Decision (en Inglés)
SKU: 66276828
Price: 103.29 USD
Availability: InStock
Author: Park, C. Whan; Publishers, Vibrant
ISBN: 9781636516165

portada Decision-making and Choice Decision (en Inglés)

Decision-making and Choice Decision (en Inglés)

Formato

Libro Físico

Editorial

Vibrant Publishers

Autor

Park, C. Whan; Publishers, Vibrant

Idioma

Inglés

N° páginas

366

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1.9 cm

ISBN13

9781636516165

Decision-making and Choice Decision (en Inglés)

Park, C. Whan; Publishers, Vibrant (Autor) · Vibrant Publishers · Tapa Blanda

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Reseña del libro "Decision-making and Choice Decision (en Inglés)"

Decision-making and Choice Decision by C. Whan Park offers a deep exploration into the psychological mechanisms that drive how consumers evaluate options and make choices. With clarity and academic rigor, Park uncovers the sequential and comparative processes involved in consumer judgments, from initial consideration to final selection.This book examines how individuals assess alternatives, deal with uncertainty, and simplify complex decisions using both analytical and intuitive methods. Park also highlights contextual factors such as framing effects, attribute weighting, and the influence of prior knowledge on decision outcomes.Grounded in empirical studies and theoretical frameworks, the book provides marketers, researchers, and educators with essential tools to understand and predict choice behavior. It explores topics such as compromise effects, choice deferral, and post-decision satisfaction, offering actionable insights for product positioning and marketing communication strategies.As part of the Legend in Consumer Behavior series, this work captures C. Whan Park's significant contributions to decision science and reaffirms his role in shaping the way we understand consumer choice dynamics.