Decoding Global Marketing Decisions: Leveraging AI and Emotional Intelligence for Entrepreneurial Success (en Inglés) - Thomas Heinrich Musiolik

Decoding Global Marketing Decisions: Leveraging AI and Emotional Intelligence for Entrepreneurial Success offers an in-depth exploration of how Artificial Intelligence and Emotional Intelligence are reshaping the future of global marketing and entrepreneurship.

As organizations compete in highly volatile and culturally diverse markets, success increasingly depends on the ability to integrate data-driven intelligence with human-centered emotional insight. This book presents cutting-edge research and practical frameworks that reveal how entrepreneurs and marketers can harness AI-powered tools, emotionally intelligent strategies, and innovative digital models to drive sustainable business growth across borders.

Key topics include:

Edited by a distinguished international panel of experts, this book is an essential resource for scholars, practitioners, and advanced students seeking to understand the intersection of technology, emotion, and entrepreneurship in the modern global economy.

This book is particularly valuable for:

Together, these contributions decode the complex interplay between intelligence, emotion, and innovation offering a roadmap for entrepreneurial success in the era of intelligent global marketing.