portada Demand Generation Marketing 101: How to Create B2B Demand (en Inglés)

Demand Generation Marketing 101: How to Create B2B Demand (en Inglés)

Formato

Libro Físico

Autor

Ian J. Luck

Editorial

Luck Agency LLC

Idioma

Inglés

N° páginas

Encuadernación

Tapa Dura

Dimensiones

27.9x21.6x1 cm

Peso

0.55 kg.

ISBN13

9780692165812

Categorías

Mercadeo en línea («online marketing»)
Márquetin directo/telemárquetin

Demand Generation Marketing 101: How to Create B2B Demand (en Inglés)

Ian J. Luck (Autor) · Luck Agency LLC · Tapa Dura

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Reseña del libro "Demand Generation Marketing 101: How to Create B2B Demand (en Inglés)"

So here's the thing...there's no magic bullet to B2B demand generation. Let's just get that out of the way first. If you're looking to flip a switch or depend on a single channel for success, you will fail. B2B demand generation is hard work. It takes hundreds of hours of work to launch and sustain an effective demand generation strategy. You have to cover a lot of ground with a deliberate and thoughtful strategy in order to break through the noise. So what do you say, are you up for a challenge?Still here?Great. Strap in and hold on. Your crash course in B2B demand generation has officially begun! In this book, we'll only focus on those channels that our team and clients have experienced substantial gains. If a channel has been left out, it doesn't mean it's not a viable channel, it just means we don't think it's where you should focus your energy at the beginning or even in the development phase of your program. Here, we'll provide a framework for those of you just starting to develop your B2B demand generation machine or mature your existing machine with a few additional scalable strategies. In this book, we first lay a solid foundation with the structure of a campaign outlining the 40-40-20 rule and the 2 mountains of B2B demand generation (inbound and outbound marketing). Then, we dive right into the most effective inbound strategies and tactics our team have discovered to date. Next up we cover the ever important account-based strategy to better frame our outbound channels properly. And finally, we clue you in on our secrets to crafting the perfect holistic approach and the tech framework you need to build in order to support your B2B demand generation machine.