portada Design Thinking at Work: How Innovative Organizations Are Embracing Design (en Inglés)

Design Thinking at Work: How Innovative Organizations Are Embracing Design (en Inglés)

Formato

Libro Físico

Autor

David Dunne

Editorial

Rotman-Utp Publishing

Año

2021

Idioma

Inglés

N° páginas

232

Encuadernación

Tapa Blanda

Dimensiones

22.6x15x1.5 cm

Peso

0.34 kg.

ISBN13

9781487548780

Categorías

Estrategia empresarial
Gestión: liderazgo y motivación
Toma de decisiones en la gestión de empresas

Design Thinking at Work: How Innovative Organizations Are Embracing Design (en Inglés)

David Dunne (Autor) · Rotman-Utp Publishing · Tapa Blanda

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Reseña del libro "Design Thinking at Work: How Innovative Organizations Are Embracing Design (en Inglés)"

The result of extensive international research with multinationals, governments, and non-profits, Design Thinking at Work explores the challenges that organizations face when developing creative strategies to innovate and solve problems. Now available for the first time in paper, Design Thinking at Work explores how many organizations have embraced "design thinking" as a fresh approach to fundamental problems, and how it may be applied in practice.Design thinkers constantly run headlong into challenges in bureaucratic and hostile cultures. Through compelling examples and stories from the field, Dunne explains the challenges they face, how the best organizations, including Procter & Gamble and the Australian Tax Office, are dealing with these challenges, and what lessons can be distilled from their experiences. Essential reading for anyone interested in how design works in the real world, Design Thinking at Work challenges many of the wild claims that have been made for design thinking, while offering a way forward.