Name: Digital Branding: How to Successfully Build and Measure a Brand Online (en Inglés)
Price: 43.80 USD
Availability: InStock
Author: Rowles, Daniel
ISBN: 9781398618428

Formato

Libro Físico

Autor

Daniel Rowles

Editorial

Kogan Page

Idioma

Inglés

N° páginas

248

Encuadernación

Tapa Blanda

ISBN13

9781398618428

N° edición

0004

Categorías

Mercadeo en línea («online marketing»)

Digital Branding: How to Successfully Build and Measure a Brand Online (en Inglés)

Daniel Rowles (Autor) · Kogan Page · Tapa Blanda

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Reseña del libro "Digital Branding: How to Successfully Build and Measure a Brand Online (en Inglés)"

Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online presence and delve into key marketing channels with this acclaimed guide. Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand's identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer. This comprehensive guide establishes a sturdy framework for brand planning, identity development and channel selection. Drawing insights from industry giants like PWC, BBC and Specsavers, the book is now in its fully updated fourth edition. This latest edition introduces the new version of Google Analytics, Generative AI and changes to the SEO and social algorithm.