portada Digital Innovation and Entrepreneurship (en Inglés)

Digital Innovation and Entrepreneurship (en Inglés)

Formato

Libro Físico

Autor

Dick Whittington

Editorial

Cambridge University Press

Año

2018

Idioma

Inglés

N° páginas

476

Encuadernación

Tapa Blanda

Dimensiones

24.4x17.7x2.3 cm

Peso

0.96 kg.

ISBN13

9781108454940

N° edición

Categorías

Emprendimiento y emprendedores
Gestión: liderazgo y motivación

Digital Innovation and Entrepreneurship (en Inglés)

Dick Whittington (Autor) · Cambridge University Press · Tapa Blanda

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Reseña del libro "Digital Innovation and Entrepreneurship (en Inglés)"

The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure. Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout. Supplementary online resources include a test bank, lecture slides and a teaching guide for instructors, and a business design template for student use.