Name: Digital Marketing (en Inglés)
Price: 79.75 USD
Availability: InStock
Author: Kumar, Anshul ; Sharma, Vaishnavi
ISBN: 9786206152064

Formato

Libro Físico

Autor

Anshul Kumar

Vaishnavi Sharma

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

120

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.7 cm

Peso

0.19 kg.

ISBN13

9786206152064

Categorías

Gestión de la producción y control de calidad
Ventas y marketing

Digital Marketing (en Inglés)

Anshul Kumar (Autor) · Vaishnavi Sharma (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "Digital Marketing (en Inglés)"

Digital marketing is a broader term which also includes the e-marketing concepts. Digital marketing includes strategies which are related to digital media such as internet, social media, e-mail, digital display boards such as billboards, mobile applications, virtual reality, and databases. Digital media content includes audio, video, text and graphics.Digital marketing analytics plays an important role in the success of digital marketing strategies especially with the use of Machine Learning and Deep Learning models in predicting customer behaviours, purchasing patterns and customer loyalty and retention. This book starts with the introduction of digital marketing and discusses the different types of digital marketing strategies, its positives and areas of weakness. It also helps the users to develop and evaluate the effects of their digital marketing strategies.